Which social media should I use to grow my business? Or should I use all major ones? Well, it depends on which niche you are in.
It's not only how big the social media site is that makes a difference when you ask yourself which social media should I use. It depends on if the people who are in your target market are hanging out.
Here I will share some thoughts about my niche, and you can research if it's also the right place for you to put the effort to grow your business.
When I asked myself the question about which social media should I use for my business, then the answer was clear. It's Facebook.
The reason Facebook is my number one is that there are so many people hanging out there. And also so many people in my niche are in different groups. The key is to find the groups where the people are who are interested in the product or service you provide.
In many groups, in the online niche, people only spam around with their affiliate links. In most cases, people do not provide value and think spamming the affiliate link is all to do to achieve the success they wish. When you want to build the relationship in groups, then you have to find groups where people are interacting with each other. There you can make a difference. The more value you give, the more people will visit your profile and will come to your website. The reason is; they start to trust you because of the value you give to them.
Another good thing about Facebook is, it’s an ideal advertising place. You can target your audience very well and get good leads.
So many people are using Twitter for their business. For me, it does not work so well. The reason is that I haven't invited a lot of time to learn it the right way for my business. I mainly share some activities and my blog post on Twitter.
When you want to have success with Twitter, you have to dig in and also tweet a lot. One way how you can build a relationship on Twitter is the retweet other people's stuff. Especially when you retweet things from leaders in your industry and build a relationship with them. Then you have the changes that they too will retweet your stuff.
Another thing is to send direct messages to your new followers and give them something of value so that they also visit your website. Direct messages are a good way to interact with people.
Since you are able to share pictures on Twitter, you also can show more from your life. For example from the holidays, the people you work with, the parties you go to and so on.
LinkedIn is probably the social media site where more business people are in the community. I do not use it a lot, but I know from many people who are using it with huge success. Most of the time I only share my blog post there. Another thing you can do is to join groups. What you have to know about groups in LinkedIn is, that you should behave more business likely. It's not Facebook, and people will not connect with you when you spam the whole community.
What also works well is advertising on LinkedIn when you are in the right niche. It’s something that is still on my to-do list.
Pinterest is the most visual social media site I shared with you so far. What you have to know about Pinterest is, that mainly women use it. And when you have a business or products which are not of interest to women, your efforts there will bring you only little results. I also get regular traffic from Pinterest, but it's not as good as the traffic from Facebook. The bounce rate from visitors from Pinterest is relatively high.
To avoid a high bounce rate on your homepage from the Pinterest traffic, you can also link to your Facebook business page. And when people are interested in what you share there, the traffic to your site is of more quality.
Also, the pins you post on Pinterest should be of good quality pictures. As I said, Pinterest is very visual. Do not use too much text in your pins. You can add more text in the description of the pins. In general, the description is the place where you can share value with your pins. Important is to use the right keywords for your pin.
When you love doing videos, then YouTube is the place for you. The good thing about videos is that when you share information within your videos, you can easily build a relationship. Especially when people see you on the video.
Another great thing you can do on YouTube is to share how-to videos. Where you show people to solve a problem or step to step information for the tools you sell. People love to see instruction videos.
What you have to keep in mind when you make videos is that you have good lighting when you do face videos. It's important that people see your face and that it's not in the dark.
In general, is to say that you do not have to invest in very expensive equipment. With most pocket cameras or mobile phones, you can make HD videos. The only thing you have to make sure of is that you have a good mic, especially when you make your videos outside.
Instagram is a social network where you show your pictures, stories (it can be pictures or videos), and videos. It's primarily a visual tool and it's used a lot by Online Marketers as you can also advertise easily.
The disadvantage is that your content is shown in the feed of other people only a short time, except they come to your home feed. What is also important is, that you share content on a regular basis. Otherwise, you get easily lost. And one thing that is of importance is that you use the right Hashtags for every content you share.
Witch Social Media Should I Use Now
Now you have an overview of the most important social media sites that people use for business. With my tips in this blog post, you should have now more clarity on where to go.
What you have to be clear about when you make a decision about which social media should use is that you use social sites. Especially on Pinterest and Facebook people do not like it when you only talk about your business. You have to find a mix between social sharing and business sharing.
The place where I learned most of my social media skills is the community of the Six Figure Mentors. If you want to learn more about the Six Figure Mentors and see how I use the Six Figure Mentors to build my laptop lifestyle, then just click here.
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