Viral marketing is the dream of every marketer. At the moment, there is a viral marketing event going round the world: the ALS Ice Bucket Challenge.
Like I do, you too are watching several video of your friends who are taking on the ALS ice bucket challenge. And the good thing is its for a good cause.
What Is The Secret For Viral Marketing
The truth is, nobody knows the secret for viral marketing. Otherwise, it would happen more often.
One reason I see why it went viral was because of the story of Pete Frates, a former Base Ball player. And I think because baseball is a popular sport in the USA, and people are more emotional involved when something happens to a popular sportsman in a popular sport.
Another thing is responsible for going viral. Pete Frates talked publicly about his disease. And after he announced to do the ice bucket challenge to his friends and publish it to the social media, famous people where get involved in this challenge.
And this helped a lot to get viral and also because people where emotional attached to the story of Pete Frates.
Conclusion About Viral Marketing With The Ice Bucket Challenge
The emotion that is behind this challenge helped a lot that this Ice Bucket Challenge went viral. Another major factor was that the sports teams get involved on an early stage. But from my point of view, it is difficult to say what was real the trigger that the Ice Bucket Challenge has gone viral all over the globe.
Emotions, popular people and a heartbreaking story help to trigger a viral marketing campaign. But it’s no guarantee that it works every time. With Pete Frates Ice Bucket Challenge, it went very well. We will see, how this example will influence the marketing of companies and especially how fund raising events will profit from this challenge.
As I said, viral marketing is the dream of every marketer. We can study this challenge and learn from it to improve our marketing campaigns. Especially to bring more emotions in to get our campaigns go viral.