Traditionally, Tribe Marketing has meant promoting products and services inside a specific social group – like promoting only to stay at home moms or to disabled vets. The idea has been to extend results by making your marketing fit within a tribal community better by talking the same language if you will. But online tribe marketing means something absolutely different. Here is a short list of benefits.
- Trust and Authority Back Links
- Viral Facebook Applications
- Viral Twitter Posts
- Blog Commenting and Trackbacks
- Increase S.E.O for Ranking
- Strongly-targeted, Fresh Traffic
- Increase Product / Business Exposure
Tribe Marketing Overview
It's of no significance if your business is offline or internet-based, the point of each business seeking to turn a profit is to gain better targeted exposure for their products and services so as to make an increased quantity of sales. Lower costs and increase profitability.
Internet traffic creation can be done by any amount of techniques. You can advertise both online and offline.
You can take part as a guru in forums and other internet communities.
You can blog, comment on blogs, host webinars, tweet and even manage a Facebook Fan Page or a live-streaming video show. Organic search engine ranking is also exceedingly powerful.
The challenge with these normal approaches is you or your company is accountable for initiating every foray into the market.
But now imagine if you had a longtime advertising network set up where you could post your content and dozens, even lots of shrewd marketing consultants like yourself plugged your content into their marketing distribution systems for instant exposure?
My list is your list and vice verse! Multiplied lots of times!
Think Automated Cooperative Marketing
The wizardry driving the tribe marketing concept is one of group cooperation. You shared and promote each member's content as published and, in turn, they share your marketing messages when you publish. The content is distributed automatically through numerous social bookmarketing sites, micro-blogs, blog commenting, Facebook and Twitter.
Tribepro.com is one of the better tools you can use for this concept of marketing.
So how, exactly, do you benefit?
One of the most highly efficient methods to get your content to rank higher on the search sites is to get some more quality back links from sites with some amount of authority – like Facebook, Digg, and Reddit among others .
Tribe marketing can potentially get you hundreds, even thousands of back links within seconds.
Product recommendation and even implied endorsements lend a touch of social proof that will go a long way toward making a sale.
When tribe marketing members shared your content on their social media sites – it is like getting an implied endorsement which may result in immediate traffic, leads and sales.
One of the least apparent benefits are the potential relations you create in your marketing tribe. Like you, these people are marketing pros always aiming to increase profitability so think “partnership potential” and joint ventures.
Tribe Marketing Set Up Process
You have 2 basic decisions. You can set up your own “tribe” and distribution processes or you can join an existing tribe with a full-blown system already in place.
You can form your own tribe by creating a new forum, BuddyPress site or other social media site and invite folk to participate.
This will need some 1st coding and marketing on your part however as the director, you can establish your own rules of collaboration and syndication.
Or if you do not need the headache and hassle of administering your own tribe marketing system, you might want to test out tribepro.com.
Tribepro offers a free trial account and it is easy to get started with small, if any broke costs. Later, if you like what you see, you can upgrade to one of 2 automobile syndication options (dependent on how much marketing you wish to do) and put the entire campaign on autopilot.
It's dynamic once set up and established.