Social Sharing has grown in importance lately. In the last few months in the internet business, many things have changed because Google changed some algorithms with their Panda and Penguin update. Although the old way of link building is still working when you do it the right way, you have to implement some new things when you want to rank high in the search engines. Social sharing is now one of the most valuable things you can do when you want to be on the top of Google.
What Can You Expect From Social Sharing
As I mentioned social sharing is now one of the key factors for search engine ranking. Google counts now how often your blog post or website is shared on all social media sites. The most important social media sites are Facebook, Twitter, LinkedIn, and YouTube. The more likes you have there and the more people who share your story the better your ranking.
Without YouTube Google doesn't know exactly who is sharing and liking your post. Google only sees that you have a lot of likes and shared posts and they count the numbers. The more you have the better. The idea of Google is, that when you have a lot of likes then your post must be more relevant and important than a similar post with fewer likes. Therefore they rank the post higher.
How Can I Improve The Social Sharing?
When you are a well-known person and you write very popular things then you have nothing to do because you get more than enough likes from your followers. Unfortunately, there are only a very few people out there who happen this to them. What can you do to improve your social sharing?
Luckily there are communities and tools out there to solve this problem. A Tool I use is SocialAdr.
In Social Adr you buy your social sharing. You set up an account and buy a certain amount of credit. Then you set up a campaign to share your content. You can decide how much of your credits you will use to share your content. The more credits you use the more your post get shared on social media sites. It's a very powerful tool because it is shared in a very natural way and Google likes it.
Now you know a bit about social sharing and ways to use social sharing sites. The one thing you must be aware of is when you want to use social sharing tools you have to spend some money. Otherwise, it is not so effective and from my point of view a waste of time.