Social media belong to every marketing campaign for every business. Social media have grown enormously over the last few years, and it looks like it will grow even more. With these social media tips, I want to give you some guidelines to follow to grow your business.
Nevertheless, we want to make money with our campaigns on social media, we have to remind ourselves that social media means social. It's not a constant spamming thing we should do there. Otherwise, people will not follow you anymore.
Social Media Tips: Giving
To attract people to follow you is to give things away. This means you share information, tools, training, and so on. Or when you have a local business or online shop, you can also give away some coupons, so people can buy something for a reduced price.
The key with these giveaways is that you can collect the email or local addresses of these people so that you can send out news and special promotions.
Another thing you should consider is to share social things from your business. For example, when you have an event in your company, share pictures from these events. Share also a bit about the people who work in your company.
When you have a one-person business, as I have, also share some pictures from things you do in your free time. It often has the most interaction. People like to see the not-so-official part of your business. They want to connect with people.
And these interactions also help you to spread your word on social media. Because the friends of your followers will recognize what your followers do and like. I saw it often that when someone interacted with me on Facebook, then their friends also came over to my FB page.
Social Media Tips: Profesional Profile
Do not underestimate how relevant your profile is. Especially the profile picture and banner. It should be clear about what it is when people see your profile. Share your logo and when you are a solopreneur, share an image from yourself. People like to see who is behind the business.
When it comes to your banner, make is relevant to your business. And make it professional. It’s not expensive to make a good-looking banner. You can easily go to fiverr.com, where people will make you a professional banner. Or you can use a free tool like canva.com to create your banner.
Social Media Tips: Contact Information
Make it easy for people to contact you. They usually don't like it when it takes a lot of time to find your contact information. You can also include it in your banner or you're about section. Especially on Facebook is it easy to place your contact information in different places. For example, when you click on your banner, the picture will open in a separate window. Next to the picture, you can write in your contact details and also a link to your homepage. The same is with your profile picture.
Social Media Tips: Regular Updates
You can have the best possible profile on social media, but when you never update things, nobody is interested in it. Share on a regular basis something on your newsfeed. Make a plan for what to share and how often. It depends on your strategy; it can be once a day or five times a day. It's important that you do it regularly. Over time, people expect to see news from you. It will help you to increase interaction on your profile when you do it regularly.
I hope these social media tips will help you to gain more followers and grow your business. Constant action is the key in social media.