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Social media business sites allow global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do's and don'ts of social media business marketing.

Take Your Social Media Business Serious

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

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When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively and this will bring your social media business to a new level.

Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot. You might be able to reach out to a slightly different target audience with each page.

To make the most of social media business marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention.

YouTube is a very popular option for social media marketing. It offers the interesting opportunity of making videos relating to your company and putting in your company's website link or contact information. Make sure you tag each video properly and write a description that is informative as well as inviting to consumers.

Do not forget that your website is your main tool to generate sales. You need social medias to get your customers' attention and have them click on links to your website. Include links in your profile, but also in your updates, picture descriptions, and comments. Keep track of how many people clicked on each link to find out which strategies are the most efficient.

Never dismiss advice just because it is coming from a competitor in your niche. People that have been involved long enough to establish their company aren't often worried about their glory being stolen. If someone has useful and relevant experience, always lend a listening ear. In the end, this could help you and your company become better as a whole.

==> Read here some more Social Media Marketing Tips

Learn the posting patterns on social sites. The peak traffic times for many of these sites are at 7 A.M., 5 P.M. and 10 P.M. and those are the times that you should be sure to post something new. If you post more than those three times, be sure that you are posting something unique and interesting, but limit the total number of times you post each day.

It's all about how your present yourself and what you have to offer. Therefore, knowing how to put together well-crafted sentences is key to drawing attention towards your business. Make sure you double check anything you send out to people, as this might be the only impression they get from your business. When you present yourself well, it can help you in the long run.

The world of social media has increased global marketing opportunities for many businesses. In this article, we have discussed some effective social media business marketing strategies, and some things to avoid too, when considering a social media campaign. Use these tips wisely and your business will soon see the benefits.

Attraction Marketing System

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Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

    11 replies to "Boost Your Social Media Business"

    • Hi Bruno
      I agree that social media is a great tool to use in business and that updating your status is important. You made a good point that you should talk to people directly as if it is just an individual you are speaking to.
      It’s great when people interact with you and of course you should reply as quickly as you can.
      Thanks for the tips.

    • Derek Howard

      Good advice Bruno, but then we expect nothing less from you!

    • Jordan Rawlin

      Awesome post Bruno, I especially like the bit about when using social media your need to talk to individuals and just realised a video I did today did just that right up until the end when I said “See you soon guys”, which I could made a bit more personal and individual, thanks for the great post and for healping me out, Jordan.

    • Sylviane Nuccio

      Hi Bruce,

      Those are very useful tips and advice. Keeping your blogging regular is a must.

      I have seen blogs totally abandoned without a single notice that would let the reader know what was going on, and I’ve seen that happen even on blogs that had a good amount of regular readers. That is not taking blogging seriously, to say the least.

      Social media is a job, and one need to take it seriously, while having fun. That’s the beauty of working online.

      Thank you for this reminder 🙂

      • Bruno Buergi

        Thank you Sylviane for you comment. Social media marketing is really funny but it need some rules you have to follow to be successful with it.

    • Edward Elliott

      Social media networks are an excellent tool for businesses. What people need to understand that it is just that… a tool. The way that you use that tool is in a way that allows you to operate your business no matter which tool or social media network that you use. Thanks for sharing.


      • Bruno Buergi

        Thank you Edward for your comment.

    • Beth Hewitt

      Hey Bruno,

      Great post. Yes the whole point about social media, is that it’s social. The clue is in the name, unfortunately some people just like to broadcast and not engage and interact with their friends and followers.

      Thanks for sharing,

      Beth 🙂

      • Bruno Buergi

        Engaging in the social media is something many marketers have to learn.

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