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Small business internet marketing is not about building a website and “they will come”. They may only come after you get into the habit of working on your internet site constantly.

Importance of Keywords

First your internet site must feature keywords, but if you sell shoes, you have to understand that if someone puts the word bag into a browser, millions of results will come up.

Here is where long-tail keywords come in, which are fundamentally phrases that someone will put into a browser, for example “leather handbag“.

So if you have leather handbag as a keyword you are going to be somewhere in the result. Long-tail keywords are very important in getting found on the internet and Google provides a keyword tool that you can use for free to find these often-used phrases.

By entering the phrase “Italian leather handbag” Google will tell you how many searches there was in the past month for that phrase, both worldwide or a specific country. If you want to conduct much more in-depth key phrase research there are a considerable number of other programs you can get. Whichever tool you choose you'll have to pay close attention to the results it returns and decide which keywords you'll be targeting for your articles.

If a keyword returns around five thousand searches a month hereabouts, that's an ideal number, and whether you use local or world search numbers relies upon the product you're promoting. You have to be on page one of the Search Engine Result Pages (SERPs) and it will take a lot of endurance and hard work to get there but here's where the money is.

Google looks for websites that are updated frequently and contain content that has relevancy to the theme of the site. By incorporating your chosen keyword into your well-crafted articles and submitting them each day or every other day visitors will come back. Keywords should be incorporated in the first and last paragraphs with a few in the body of the draft. If you incorporate Google Adwords on your internet site, those keywords will trigger acceptable adverts.

Get most out of Backlinks

Getting back links is a pain. Most website owners outsource this job as quickly as they can. The only real way is to get into the practice of finding important DoFollow blogs and adding well-written, educational comments to 5 – 10 of them daily. Google knows about link farms and punishes for their use, don't bother with them, they're a waste of money and will don't do any good.

Article marketing is a good way to get back links as most article directories allow you to have at least one link out to your website, so again, you will have to be ready to submit helpful and important articles, either directly to an article marketing site, or to several thru a “hub” that may distribute your articles to many sites for you. This does not cost lots and can be a time-saving way of doing it.

There are many other strategies concerned in small business internet marketing. The mentioned points are really urgent if an individual wants to be successful. These points are the least expensive but important and can be used by people who are getting started.

If you want to know more about how to get started or if you want to go online with your existent small business then it's a good way to join a community where you can learn all the strategies you need. The Six-Figure-Mentors is such a community and it's easy to join. You can click here to find out more.

Bruno Buergi 

Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.