SEO Strategies to Win
Some people think that merely getting a website is enough to gain attention and attract visitors. This is not true; a website is only the first step to success. What is the key? SEO, or search engine optimization. Optimizing your site attracts search engines and that leads to money in your pocket. Here are some ways to use SEO to your advantage.
For the best search engine performance, make sure that articles you write are fully optimized. This includes tweaking the contents of the author bio information. Almost every article includes a brief statement about the author and a link to his site. For SEO benefits, the link should lead to one of your most popular pages. The author statement should include high-priority keywords.
Implement a blog to your site if changes won't be made regularly on your website. When it comes to search engines, they are looking for fresh content. If you aren't changing your site regularly, you want to at least implement a blog that can input new content to your site on a regular basis for fresh text pickup by search engines.
When writing a SEO inspired article, do not let the SEO aspect completely take over. Even if you are writing the article to drive traffic, sometimes a real person will read the article and you do not want to give this reader the wrong idea about you or your business.
Anyone who is new to the world of search engine optimization should begin using available online research tools to identify the most useful keywords for the particular type of content for which increased visitor traffic is needed. By doing so, it will be possible to learn roughly how often searches are performed using potential combinations of words and phrases, helping narrow list of effective choices for any given topic.
Make sure that you use valid XHTML codes. If you're not familiar with XHTML or don't want to go through the hassle, it's definitely worth while, and easy to do. Just click through the W3C Validator, type in your site address, and resolve all the issues that come up.
Search engine optimization is not complete without a site map. Search engine spiders will index content at a faster rate when one is available on your site. Site maps are also useful to those who already visit your site and for new visitors. Site maps assist them in navigating your site.
You might think that linking to a huge number of other websites will increase the popularity of your site and is a great way to get improved search engine optimization, but remember the quality of the sites you link to is very important. If you link to poor quality sites, it can actually hurt the popularity ranking of your site.
Link purchases and exchanges can both be a really positive thing and a really negative thing depending on the situation. When it comes to search engine optimization, your best bet is to check the cache date of the page where your link would be located in Google. Search for “cache:url” where you put your website page in place of the term url. If page isn't there or the cache date is more than a month old, the page really isn't worth much and isn't worth paying the money or exchanging links with.
Getting the attention of the search engines only works with SEO. And with that attention, you can bring your website to the top of the first page in search engine result rankings and attract countless visitors. Use these tips to help propel you to that top spot and finally enjoy success.
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