How to Recycle Your Own Content for Online Marketing

Recycle your own Content

Have you ever written an article, full of useful content, that doesn’t get noticed? It can seem like a waste of your time to publish blog posts that no one ends up reading. But you don’t need to let this content go to waste. You can recycle your own content for online marketing. I’ll teach you how. You’ll be able to take your existing content and generate new content to draw in more visitors and more sales.

Ways To Recycle Your Own Content

Repurposing your content is easy. You’ll take your existing content and convert it into different mediums. This lets you maximize the use of content that you’ve either created yourself or hired a copywriter to write.

You’ve got several different mediums at your disposal. You can convert content into a webinar, a PDF, an eBook, a video, or a podcast.

Update Your Blog To Repurposing Old Content

Before going into detail about the different mediums that are available for repurposing your content, you should decide if you can reuse your blog post on your website.

Updating a blog post with new information allows you to breathe new life into the post. So, look at your post and see if any new developments have occurred since its release. You can update the article and share the link through social media.

Now, if you decide to reuse your content, it may help to combine several old posts into one piece of content. Look through your backlog of blog posts and search for three or more articles related to the same topic.

That’ll give your new content more depth. You’re not just recycling existing content. You\’re improving it by connecting several relevant posts. Use this step if you plan on releasing a PDF, an eBook, or a webinar on that topic.

Ideal Mediums To Recycle Your Own Content

If you recycle your content into a video, you shouldn’t have to worry about combining multiple posts. The average video will last one minute for every 180 words of content. So, an 800-word blog post could easily be converted into a 5-minute video.

For PDFs and eBooks, combine relevant topics to create longer content. A PDF may contain a few thousand words, while an eBook will need to contain 6,000 or more words.

The easiest way to combine content is to open a word processing program and copy and paste the content you want to include. Place the content so that it makes sense. If possible, find a way to tie the end of one piece of content into the next.

Once you’ve combined your content, including an introduction and a conclusion, each should be up to one page for longer content. The introduction explains to readers what they’re about to read, while the conclusion summarizes the key points of your content.

Some Tools to Recycle Your Own Content

Ensure you proofread and check your content for spelling or grammar errors. You can use a tool like Grammarly to check your grammar and spelling. Including royalty-free images can help you break up the content and make it more readable.

Once you’ve created your PDF or eBook, you can distribute it to drive traffic or convert prospective buyers. I recommend using your PDFs for free offers on your landing page. Or you can distribute to sites like ISSUU and other platforms where you can share PDFs.

Remember that most people who visit your landing pages aren’t ready to make a purchase. But, if you don’t get their contact information, you may lose these leads forever. Creating an offer that requires visitors to provide their email addresses lets you use your new content to build your mailing list on an autoresponder.

In addition to free offers, if you feel you’ve got a good eBook ready, publish it on Amazon or sell it directly through your website. This can help you establish yourself as an authority in your field.

Other options include webinars and podcasts. If your content provides step-by-step instructions to teach a reader how to achieve a goal, then developing a webinar from this content should be easy. In the first part of the webinar, you can educate people and, in the end, make an irresistible offer for people to buy.

Conclusion About Recycle Your Own Content

The bottom line is that you don’t need to allow your content to sit on a shelf and collect dust. Repurposing your old content provides an easy way to release new content and continue to grow your brand continually.

You may want to reword some of your content as a final tip. When you read something you’ve already written, you could find ways to improve the content or make it more readable. This also helps the content appear fresh for those who have already read it.

I hope you enjoyed this lesson about recycling your own content. When you want to learn more about building a successful online business, just click here.

Bruno Buergi

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