Why Your Mailing List Is Your Most Powerful Online Marketing Tool

Mailing List

Email correspondence is the number one way to convert website visitors into actual customers. I can’t tell you how often this has personally worked on me. A company sends an alluring email, you open it and then realize that this is really cool, and the next thing you know, you\’re about to check out your cart; that’s the power of a mailing list.

Having a mailing list is the real power of email marketing, which many online business owners might underestimate as a powerful lead generating and conversion force. The idea of being an online business does not negate the need to connect with individuals. Emails provide a convenient and also efficient way to accomplish that.

This means that if nothing else, when visitors come to your site, this is the one piece of information you want to ask them to leave with you before they go.

Mailing List Versus Social Media

A large following on Twitter (X), Facebook, and other social media platforms will never guarantee you the levels of conversion and profitable traffic that email will.

In fact, if you get on to platforms like LinkedIn, which has millions of business contacts and prospects, you can get information that will springboard you into making connections. Besides that, you will grow your business to proportions you never thought possible.

The disadvantage of all these social media platforms is that you do not own them. Your account can be closed anytime; all your contacts there are also gone.

On the other hand, the mailing list is yours. You can do whatever you like with your mailing list, except spamming your list, of course.

The Benefits of Email Marketing

  • Email marketing provides you with a direct and safe way to interact with customers and present your business’s offerings to them. The remarkable thing is that you get to control your emails’ frequency and personalize them for your audience.
  • Research has shown that return on investment rates produced as a result of email interactions is the greatest you will ever receive. Better than any other marketing method you use. Your company needs to go all out regarding collecting email information from prospective clients and building a mailing list. You may have heard the expression, „The money is on the list.”
  • In addition to desktop users, you can reach many prospects who view emails on their mobile devices. This further increases your scope to make connections, so your business will have to consider formatting these emails. Well-formatted emails display more attractive on smaller mobile screens, not just desktops. Don’t risk having your valuable messages deleted because they don’t display well on a mobile screen, so cover all the bases, and don’t let this cause revenue loss. You can use tools like Format It to format your emails better.
  • All you need is an interest-catching subject line to encourage your reader\’s further interest in exploring the message. You may also choose not to make your message too lengthy. Keeping it simple may be appealing, especially to busy people, and appear more personal.
  • You can easily combine your email marketing efforts with social media marketing, for example, using videos in the body of your email. The videos can then easily be shared on social media platforms to greatly increase the scope of your reach.

How To Get Your Hands On Mailing Lists

You can acquire email subscriber lists through the opt-in form you created on your website. Additionally, you can reach out to mailing list brokers who will provide you with targeted lists based on your specifications for a fee, also known as Solo-ads.

Alternatively, you can run ads on different media like Facebook, Twitter (X), Instagram, and so on. You see, there are many ways you can build your mailing list.

Bruno Buergi