Improve Customer Experience on Your Website: 7 Ways!

Improve Customer Experience

Your ability to convert visitors into new customers depends heavily on the customer experience offered on your website. If users have trouble finding the information they need, navigating your site, or viewing web pages, they’ll likely leave. This blog post will give you seven ideas to improve customer experience.

If you’ve noticed conversion rates dropping or want to do everything you can to increase this metric, you should start by looking at your website. Consider the user experience that you’re providing and make it user-friendly.

There are a few simple methods for instantly improving customer experience on your website.

1) Speed Up Load Time To Improve Customer Experience

The first step is to check the load time of your website. Use online tools to find out how quickly your site loads. The average load time is more than 5 seconds. But, some marketers feel that this is too high.

Studies show that page abandonment dramatically increases once you reach a load time of 4 seconds or longer. So, how do you cut down on load time? You can test your load time with Pingdom.

Ensure your images are optimized to take up as little space as possible without sacrificing quality. One tool I use to optimize the pictures on my website is Kraken.

You can also eliminate plugins or scripts that don’t contribute to the user experience, as they add more bulk to the resources that must be downloaded in the browser.

2) Navigation Throughout The Website

The second step is to ensure that your website is easy to navigate. Every page should be reachable within a few clicks of the mouse. When users have to dig through pages to find information, they’ll end up leaving your site.

You should have a visible menu or links to pages containing menus on all your web pages. Even including a link to your sitemap in the footer of a page will work.

3) Visual Elements To Improve Customer Experience

Another suggestion is to break up content with visual elements. Including photos and videos on your pages helps make it easier to consume large amounts of information. Reading a lengthy article or web page containing no visual elements is bland, boring, and likely to increase bounce rates.

Always use pictures and videos that are related to the content. Use stock photos when you don’t have a matching picture. You can also create a slide-share video from your blog post and integrate it into the post.

4) The Theme You Use

The fourth step to improve the user experience of your website is to use a unified theme throughout your site. Don’t deviate too far from your main theme on subpages and landing pages. Users must know they’re still on the same website when they follow a link from your landing page.

Branding is an important part of your web presence. The message you provide must be congruent throughout the whole site. Congruency is a major component of customer experience.

5) Contact Information

It’s also important to make your contact information accessible. This includes email, phone, and address. Including a contact form on your page is also a good idea. The easier it is to get in touch with you, the better.

Often, people have questions before they buy something from you. Therefore, providing your contact information helps them reach you and make a buying decision.

When people contact you by email or your contact form, reply as soon as possible. Besides that, it builds trust when they see that you care about them and makes an excellent customer experience.

6) Integrate Live Chat To Improve Customer Experience

Along with contact information, you could offer a live chat. Live chat makes it easier for visitors to contact your business, streamlining their experience on your site. You don’t need to be available 24/7 with live chat, but you could make it accessible during standard business hours.

When you are offline, the live chat will simply collect messages, which will be sent to your email. And so you can respond to your potential customer within a short time.

7) FAQ Page For Best Customer Experience

For a final tip, you should consider adding an FAQ page to your website. Get the most frequently asked questions out of the way. This lets you provide answers so that your customers can get solutions without having to go through the process of contacting you.

Create a list of 15 or 20 most asked questions and build a page out of it. Make sure the page is reachable from your main menu.

Final Thoughts About About How To Improve Customer Experience

Combine some of these tips to improve your site’s customer experience. Imagine that you\’re a customer and browse through your site. Think of these suggestions as you go from page to page. These simple steps can dramatically increase your conversion rates and repeat business.

I hope you learned something new today and these tips to improve customer experience help you! When you want to learn more about building a successful online business, just click here.

Bruno Buergi