How To Do Marketing With A Shoestring Budget

How to do Marketing

How to do marketing when your wallet is empty? Well, it’s challenging, and you must be persistent when you want to see results and a well-filled wallet.

You may have seen posts on Facebook and other social media sites where people proclaim they made xy sales within 24 hours. Don’t let yourself be distracted from such messages if you don’t have money for advertising. The truth is, there are two significant ways to accomplish this. First, they already have a considerable list and sent an email to their list. Second, they spent a lot of money on advertising.

Making big money online is easy when you have big money.

The reality is that most people who start an online business do not have much money for advertising. They often start an online business because of the lack of money, and they want to get some additional money to pay the bills.

Action Steps About How To Do Marketing.

Nowadays, people hang out on social media. So, as a marketer, you have to go where your potential customers are, whether it’s on Facebook, Instagram, Pinterest, YouTube, or any other social media platform.

Here is an example of how to do marketing on Facebook with no money. First, create a fan page and invite your friends to get likes. Start posting some inspirational things on your fan page timeline, as well as some really good information about the topic of your business.

The key is to give value. Don’t think about making sales when you start with your fan page; when you have a couple of things on your page and some likes, then like other FB pages from influential people in your industry. Visit their site and comment on their posts.

One tip I can give you here is to comment well on the post’s topic. Do not write only things like „great post,” „ I agree,„ and all these comments. When others see your comment, they think this person knows what he is talking about.

When you do this regularly, people, including the page owner, will see your messages and probably come to your site. And when they like what they see, they will often visit your fan page.

Another thing you can do is to join groups of like-minded people. For example, I’m an indifferent group where we share our blog posts, comment on each other’s posts, and share them on social media. In this way, you get social proof, and at the same time, more people will see your blog post. And here, it is also important that you give more than you expect to get back. Be of service to others, and you will attract even more people and gain authority in your niche.

Besides joining other groups, you can start your own. The advantage of your group is that you define the rules for the group. The good thing is you can have pinned messages when you have your group. So when people write something in the group, they see your message.

These steps work on most social media sites. You must keep in mind that they are social media sites and not hard-selling sites. Be social and provide value. The more value you give, the more influence you gain on social media. This is called „Attraction Marketing“. When you master attraction marketing, people will buy from you because they like and trust you.

With these tips about marketing with a shoestring budget, you have a guide to starting marketing without money. But be aware that it takes time and persistence to get the results you wish. It’s a strategy that works well when you commit to it.

Just let me know what your thoughts are about it.

Bruno Buergi

14 thoughts on “How To Do Marketing With A Shoestring Budget”

  1. Bruno – great information in this post. The content is applicable to many just starting out with online marketing but should probably also be implemented by experienced marketers. Very good starting point here for a newbie online. Thanks for sharing!

  2. Excellent tips Bruno! Such value you packed in so anyone can understand 🙂 Thank you for sharing your expertise!

  3. Hi Bruno,
    I agree with you that most people that are making money online today did not have money to start.

    This is inspiring and can still work even though the industry has become more competitive.

    There is hope to do marketing with a shoestring budget. Thankfully, you have described an important we can take to make this happen.

    Value creation and consistent networking are very important to gain traction with online marketing at low cost!

    I left this comment in where I found this post.

  4. Great tips Bruno, especially about joining groups. It’s vital for both your marketing and learning process when starting off with a limited budget.

  5. If a shoestring budget means $5, I believe you could order a gig on fiverr and then have them do the marketing for you. I have learnt that if you can pay others to do it for you while you can use that extra time for yourself to create more epic content for your blog, there would be a dynamic of content marketing. Thanks to Tim Ferris for giving me that idea in his book, 4-Hour Work Week.

      1. I agree. But recently, Fiverr is really pushing the sellers to update their gigs (including mine) to make sure that the marketplace is filled with quality sellers. So those buying traffic is as simple as the seller posting a link on their own social network or private classified ad and boost more traffic to your blog. It’s not bad. Actually, would be a whole lot better than if I did the digital marketing myself.

  6. Thanks for this blog post Bruno. You privided some very helpful and key tips to the rookie. My favorite part if the article was to add value and remain persistent. Great advice here .

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