How to do marketing when your wallet is empty? Well, it’s a challenging thing, and you have to be persistent when you want to see results and a well-filled wallet.
You may have seen some post on Facebook and other social media sites where people proclaim they made xy amount of sales within 24 hours. Don’t let yourself distract from such messages if you don’t have money for advertising. The truth is, there are two major ways to accomplice this. First, they have already a huge list and sent an email to their list. Second, they spent a lot of money for advertising.
To make big money online is easy when you have big money.
The reality is that most people who start an online business have not much money for advertising. Very often they start an online business because of the lack of money and they want to get some additional money to pay the bills.
Action Steps About How To Do Marketing.
Nowadays, people hang out on the social media. So as a marketer you have to go where your potential customers are. If it’s in Facebook, Instagram, Pinterest, YouTube, G+ or any other social media platform.
Here is an example how to do marketing on Facebook with no money. First of all, create a fan page and invite your friends to get some likes on it. Start posting some inspirational things on your fan page timeline as well some real good information around the topic of your business.
The key is to give value. don’t think about making sales when you start with your fan page. When out have a couple of things on your page and some likes, then like other FB pages from influential people in your industry. Visit their site and comment on their posts.
One tip I can give you here is, write real good comments on the topic of the post. Do not write only things like „great post”, „ I agree „ and all these sorts of comments. When other people see your comment, they start to think, this person knows what he is talking about.
When you do this on a regular basis, people will see your messages, including the page owner, and they will probably come over to your site. And when they like what they see, they will often come to your fan page.
Another thing you can do is to join groups of likeminded people. For example, I’m in different groups where we share our blog post and comment on each others post and share it on social media. In this way, you get social prove and at the same time more people will see your blog post. And here is it also important that you give more than you expect to get back. Be of service for others, and you will attract even more people and you will gain authority in your niche.
Besides joining other groups, you can start your own group. The advantage of an own group is that you define the rules for the group. The good thing is when you have your own group is that you can have pinned messages. So when people write something in the group they see your message.
These steps work on most social media sites. What you have to keep in mind, they are social media sites and not hard selling sites. Be social and provide value. The more value you give, the more influence you will gain on the different social media sites. This is called „Attraction Marketing“. When you are a master of attraction marketing, people will buy from you because the like and trust you.
With this tips about how to do marketing with a shoestring budget, you have a guide to starting marketing with no money. But be aware that it takes time and persistence to get the results you wish. It’s a strategy that works well when you commit to it.
Just let me know what your thought are about it.