Social media networks have changed the way that internet marketing works. It’s become essential to reaching a broader audience. To curate content is a way to enhance your audience.
As part of your social media marketing efforts, you need to post regularly. You need to share content on Facebook, Twitter, and other networks.
Unfortunately, it's not always easy to come up with fresh content on a daily basis. And, you can't only post promotional content non-stop. This will turn people away and prevent you from actually establishing any trust with potential customers.
The Curate Content Rule
Generally, sticking to the 5:3:2 rule will help you balance the type of content that you share. This means that out of every ten posts, two should be personal to help make a connection to your brand, three should be promotional or content from your own blog, and the other five should be curated content.
Learn To Curate Content
What is curated content? This is content that comes from other sources. It should be relevant to your industry and your audience. So, what type of content should you share and where do you find it?
The first step is to find sources of quality, shareable content. You can use the top news sites related to your industry or field. Bookmark these sites for quick reference.
Keep in mind that you don’t want all of the content you curate to come from the same sources. Use the sites that you bookmark to find relevant topics. Choose one or two topics per day.
Copy and paste the headline of the articles into a search engine. Check the search results in order to find other sources discussing the same topic to curate content on your profiles. This allows you to find quality content, without relying on the same sites over and over.
Another solution for finding content is to make use of RSS feeds. Even though Twitter has mostly eliminated the need for RSS feeds, they can still be beneficial.
Subscribe to the RSS feeds of any sites that you use to share content. This can simplify the process of getting new content on short notice.
Twitter As A Source
As mentioned, Twitter has almost replaced the need for RSS feeds. So, make sure that you include Twitter in the arsenal for finding relevant content.
Use the Advanced Search feature on Twitter. You can narrow your search using specific words or phrases and also choose words to ignore.
Don't forget that you need to know what your audience is into. The more you know what your followers want, the better. Make sure that the content that you curate is relevant to your business. You want to share content that you truly believe your followers will benefit from your content curation. The goal is to build trust.
Ways To Find Sources To Curate Content
While we've covered a few simple solutions for finding content to curate, there are also some tools that can help. Feedly, Buzzsumo, Storify, and even Pinterest can help you in your search. Some of these tools will require a monthly fee, while others are free to use.
You don’t need to use all of the methods discussed. In fact, using all of them could take up too much of your time. Consider choosing two or three of these solutions.
Make it a habit of finding your content at the beginning of the week. You can also bookmark the articles that you find and parse them out throughout the week.
Curated content should make up about half of the content that you share on social media. To Curate content will help you to build trust with your audience. It helps you gain followers, which can translate into new customers.
Implement this simple concept and the steps described, as a part of your social media marketing strategy. You’ll be surprised by the benefits that it provides.
I hope you enjoyed this lesson about how to curate content! When you want to learn more about how to build a successful online business, then just click here to receive a video series on how to start a business you love.