Google Plus is not the most used social media platform. Nevertheless it plays an important part when you have a business and want to get free traffic from Google.
Like YouTube, Google Plus is owned by Google and therefore Google loves to see when you use their properties. The good thing is that Google Plus is free and you can use it in a great way for your marketing.
Here are some point how you can use Google Plus to leverage your marketing efforts.
Authorship
When you want that your pictures is showing up in the search results, than you can easily create an avatar with Google Plus and connect it to your website or any page you promote where you are the author of the content
Building Relationship and Drive Traffic
Like in any social network you can easily build relationship with other people. In Google Plus, you can connect with people and add them to your circles. And when you share your messages on Google Plus, you can share it at the same time with all people in your circles and they see immediately what you have to say.
Another cool tool is Google hangout. You can set up hangouts with people within your circles and share information or whatever you want.
The more value you share with your circles, the more traffic you will get to your offers and your website.
As I mentioned above, Google Plus belongs to Google and therefor it’s an advantage when you share your blog post on Google Plus. Beside sharing on your profile you can also join different communities within your niche where you can share your content and drive traffic to your site.
Below I share with you an infographic from Quicksprout where you can discover the steps you need to take to leverage Google Plus for your marketing.
As you see in this infographic, there are many benefits in using this tool.
Overall Thoughts About Google Plus
When you are a marketer then you definitely have to leverage Google Plus. It will help you to drive more traffic to your page and therefore you make more money.
The only thing you have to consider is, that you play in the playground of Google and therefore you have to play according their rules. Otherwise you get banned from Google.
When you play within their rules, Google will help you to boost your business to the next level. If you haven’t started now with Google Plus, then it’s now time to use it. And you will see how your ranking will get better when you use Google Plus.
Let me know what your experience is with Google Plus.
10 replies to "How To Use Google Plus For Your Advantage"
Twitter: davidmerrill101
Nice info share, Bruno.
Google+ is still playing second fiddle to Facebook, but I can see things starting to change. You’ve shown us lots of reasons to get more serious about G+ with this concise run down of all its features for and benefits to marketers.
David Merrill 101 recently posted…Everything Big Is Small Again
Thanks David. FB is still no. 1 when you want to interact with people. The advantage of Google+ is, that it haas a huge influence for your SEO to rank better.
Bruno Buergi recently posted…How To Use Google Plus For Your Advantage
Twitter: JacsHenderson
Fabulous infographic Bruno, I picked up a few tips there to follow up on so I am saving this post on my G+ Pinterest board.
I have noticed G+ posts showing up in searches on Google – and as you say, Google like us to use their services, which works also because of the connection to youTube and Google Authorship.
Thanks!
Jacs 🙂
Jacs Henderson recently posted…Finally!! A Peek Behind The Scenes of Team Site Traffic
Thanks Jacs.
Bruno Buergi recently posted…How To Use Google Plus For Your Advantage
Twitter: thenaircouple
Hi I found your article via Google+. Thank you for posting these amazing things about Google+ which half of it i didn’t know. The info graphic is very cool. The Google Authorship feature is awesome, I notice that I click on the articles more if there is a picture associated with it.
Nair Vinu recently posted…Top 10 Best Places to Visit in Australia
Thank you for your comment.
Bruno Buergi recently posted…How To Use Google Plus For Your Advantage
Twitter: merle30
Great post on Google+ Bruno and loved the infographic. Great tips there. Thanks for sharing. I think it will catch up with Facebook very soon.
Merle recently posted…Take A Look Inside of Team Site Traffic
Thanks Merle.
Bruno Buergi recently posted…How To Use Google Plus For Your Advantage
Twitter: Lightpromoter
Really interesting article. I’m just starting to find my way around G+ but already I prefer it to Facebook. Most of my business is through You Tube and I thought it made sense to link to G+ too. Now I’ve read your helpful article, I KNOW it’s the next step for me. Thanks for all these suggestions, I’m off to check my G+ profile and keywords now. Andrea
Thank you Andrea. I also use FB more but for blogs & business is G+ really great.
Bruno Buergi recently posted…How To Use Google Plus For Your Advantage