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Blogging for Marketing

If the mere idea of online blogging makes you break out in a sweat, it's time to reconsider your conception of exactly what an online blog is. Blogging is merely a way to communicate effectively and casually with those who do business with you. Cultivate the skills necessary to be a master blogger by reading the insights in this article.

An important part of any blog is to feature the latest posts at the top of your homepage. With so many blogs abandoned or out-of-date, it's important to let readers know that yours is current. This way, your readers will have fresh, new posts to read and you will get the best exposure for your newest content.

Blogging Tips

Be conscientious in your use of keywords in your blog. If you sprinkle keywords everywhere in an attempt to get a top listing on the search engine returns, it will backfire. Too many keywords makes your page look awkward. Your credibility will be affected. Furthermore, search engines can actually penalize you for too many keywords.

Ask readers to subscribe to your blog in an area on your website. Make this area visible but be sure to ask them at some point to sign up. This will add to your list of readers and will make most of them come back and read your blogs later on.

Keep your individual post focused on one point. Blog with the full knowledge that you will be making many subsequent posts and if you tell everything in the beginning you may not have anything left to say later! Think of your blogs as being the spokes in a wheel. By themselves they are important but as a wheel they are incredibly important.

It is a good idea to keep the amount of ads on your site to a minimum. Many amateur bloggers make the mistake of being so concerned about revenue that they load their site with all types of ads. This is likely to scare off potential customers because most people do not like excessive ads.


Remember that your blog may be viewed by people living in countries other than your own. As such, exhibit sensitivity when discussing globally controversial issues. Not everyone has had the same experiences. Remain open to understanding the perceptions of others, and you increase the likelihood of your blog having global success.

Use bulleting to ensure that certain points stand out in your blog. Bulleting is used in traditional print media as well. That is because it makes even difficult to digest material more manageable for readers. Bulleting should be reserved, of course, for delineating the most important parts of your text.

Try writing for your readers. A blog is generally personal, but if you wish to grow an audience of more than a couple of people, try writing for the readers too. Try thinking about how the readers can benefit from your posts. If you wish to be a single beneficiary here, you should create a private journal.

You are now ready to start creating your own meaningful and effective online blogs with confidence and creativity. Remember that blogging is merely a tool for communication and that your website visitors will appreciate honesty and sincerity. Put these tips to work on your own personal blog starting today.

When you want to learn how to monetize your blog and build an online business, then click the link here and grab your free report.

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Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

    10 replies to "Good Advice On How To Be A Smarter Blogger"

    • Shitij

      These are really great tips and I often close my eyes and ask myself whether my post is helping my readers or not…

      • Bruno Buergi

        Thank you Shitij for your comment. It’s a good thing to ask yourself this question.

    • Ryan Biddulph

      Hi Bruno,

      Blogging comes down to taking simple steps daily. Build each post around a keyword. Sprinkle in a few secondary keywords too.

      Build a community. Your readers want to be part of something bigger; grow your blog into something special, a group of people gathering for a purpose.

      Form emotional connections with readers. Respond to comments. Comment on their blog posts.

      This is the quickest way to grow your blog intelligently AND effectively.



      • Bruno Buergi

        Hi Ryan, you’re right, daily action is important to grow a community around your blog and business.

    • TracyAnn0312

      Very well said. Writing for your readers is very important because they are the one who can help you attract more traffic in your website. Thanks for sharing it.

      • Bruno Buergi

        Thank you Tracey. Yes it’s important that you think of your readers.

    • Hilly

      Great read Bruno, as a matter of interest, how do you get people to sign up to receive your blogs?

      • Bruno Buergi

        Hi Hiily, you ran push the orange follow me button on the right side and the you should get a message when a new blog is published.

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