Facebook Marketing Mistakes
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When you are in FB, you see, so many Facebook Marketing Mistakes people do. There are so many who have no clue how to behave on Facebook and any other social media site.


To do marketing on social media sites like Facebook is always a balancing act between being social and promoting your business. What you must be aware is that people are not in Facebook to buy things. They are on Facebook because they want to know what their friends are doing and sometimes to learn something from people who have certain skills.



Facebook Marketing Mistakes #1


People are posting on Facebook without a plan and concept. People who liked your business page or follow you on your personal profile are not always at the same time online like you. Therefore, you have to make sure you plan your messages throughout the day.


When you have a business page, you can easily schedule your posts. When you prepare a post, you can click on the clock symbol and then the calendar opens where you can set the date and time to publish.


Facebook Marketing Mistakes
Click the clock to open



Facebook Marketing Mistakes - set the time for your post
Set the date and the time of your post
  • Remarks: Things change all the time on Facebook. The principle of scheduling your post is still in use but it can look different at the time you read this blog post.


Also when you go on your FB page to insights, then posts, you see when your fans are mostly online. So it’s a good thing to schedule a part of your post at a time the most people are online.



Facebook Marketing Mistakes #2


Selling to your audience all the time. People don't like to be sold on Facebook. The only time, according to Quicksprout.com, it is working when you offer a discount.


Another way you can do it is to create a landing page where you give people something for free and then in your follow-up emails you can make some offers.


Besides that, you can also drive traffic to your blog post and sell your product or service with a good call to action at the end of your blog. In this way, you have first given some value, and when people like it, they buy.



Facebook Marketing Mistakes #3


Buying followers on Facebook. It can be okay to get a bit of a start. But the negative side with these followers is that they don't interact on your page. And these followers lower your edge rank and FB won't show your posts anymore to people.


Only with an interactive audience, you will have success with your FB page. Otherwise, you will have a ghost page.


You can promote your page on Facebook within your target audience. In this way, you get in front of the people who are interested in what you sell and are more interacting with you when you share things on your timeline. Read here also my Facebook marketing advice.



Facebook Marketing Mistakes #4


When you share your blog post without doing some optimization on your blog. You need a picture with the right size on your blog, and you have to optimize the social meta tags. Without it, your message on Facebook looks not so nice. And you will lose interaction and clicks to your blog. You can optimize it with the SEO plugin from Yoast (it's free).


What you have to know is the right pixel size of your picture. To get a big nice picture on your FB timeline, the size of your picture should be 600 x 315 pixels. Then your post will look like the one below.


Facebook Marketing Mistakes - Optimal post for FB
How Your Post Should Look Like


Facebook Marketing Mistakes #5


You may see this often that people always promote themselves. You see all the time messages on FB like „join my team” „This will be big, join now” and any other kind of self-promoting.


You get better results when you share things of value and also share posts from other people. Things like quotes, blog posts, videos, and nice pictures. Write all the time a comment when you share something with other people. What also worked for me is sharing pictures when I go hiking or traveling. It's always a good thing when you share personal things on your FB page. People love to see things from your personal life on the business page. Because they see, you are a real person.



Facebook Marketing Mistakes #6


Spamming your links all over Facebook without giving value to people. There are many people who like your page or send a friend request on your personal profile with the only intention to share their affiliate link. And this is a really bad behavior. Never share a link to your opportunity on someone else profile. You lose instant credibility and it's likely that people unfriend you or ban you.


Another thing is with tagging all kinds of people when you share something on FB. When you want to tag someone in a post with your links in it, ask first for permission. When someone is tagging me without permission, I unfriend him or make sure that he can’t tag me anymore. You have to win the trust of people who follow you and with bad marketing (link spamming) they lose trust in you. The same you can apply to all other social media sites.



Facebook Marketing Mistakes #7


Adding too many social media buttons on your site. In the past, I also had a lot of sharing options and I reduced them, and I will reduce it even more in the future. The more options people have, the less action they take. You can increase the click-through rate when you reduce the options. I lately saw a blog post where you could share the pictures to FB, Twitter, and Pinterest when your mouse hovered over the picture. Such tools are cool things and people like to share pictures. And when you do that, you always have a link back to your site.




When you avoid these mistakes, you will see that you will have more engagement on your Facebook page. And at the same time, your sales will more likely go up.


What you have to keep in mind, Facebook changes their time their algorithm and you have to keep up with all the changes. The better you adapt to it, the more profit you will have from your activities.


What are your experiences with Facebook?


Bruno Buergi | Laptop Lifestyle System

Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

    20 replies to "7 Facebook Marketing Mistakes You Should Avoid"

    • Rebecca Weber

      All very important tips, Bruno. Thank you for sharing. Your comment regarding purchasing Facebook likes resonated with me. Working on political campaigns, it’s common practice to do this to show support. However, interestingly, many of the local campaigns that do this have lost their elections! Same situation here – their support base or people interested in their cause was not organic. It was all for show. Best to have genuine interest!

      • Bruno Buergi

        Thank you Rebecca for your comment. It’s all about getting in front of the people who are really interested with what you are sharing. Otherwise it’s worthless effort.

    • Jana Stenius

      Hi Bruno! It was very useful to read! Thank you! 🙂

    • Thanks for the tips 😀

    • Kimsea Sok

      Thanks for sharing..! That is the most interesting tips about Facebook. I remembers, the first I start my social media marketing. I was blocked many times by Facebook. Actually, social media such as Facebook is for the community and relationship built. One day, everyone will got know that it not for only the business, but only relationship. However, the relationship will give us back the most benefit of internet marketing..!

      • Bruno Buergi

        Thank you Kimsea for your comment and welcome on my blog. Yes to be in Facebook prison is not so nice and when you are, you realize that the way you do things are not working. Building relationship is the hardest part but worth the effort.

    • Sarah Wainwright

      There are some tips here on how not to market on Facebook, Very Helpful information here Bruno Bürgi Thanks for sharing from Sarah Wainwright Online

    • Joan Harrington

      Fantastic tips as always Bruno!!!

    • Sunday

      Hi Bruno,
      Indeed, there are lots of Facebook marketing mistakes we should avoid. The major mistakes center around doing things that tend to promote our business instead of offering value to the followers.

      Unless, these mistakes are avoided, it would be difficult to gain traction with Facebook marketing!

      Meanwhile, another mistake to be avoided with Facebook marketing is not responding to comments nor engaging followers. This should be avoided because it shows the blogger is not concerned about his/her audience.

      I have left this comment in kingged.com where this post was shared.

      • Bruno Buergi

        Thank you Sunday for coming to my blog. You are right when you say that not responding to comments and not engaging is a big mistake. Social media is all about interaction and building trust.

    • Minnie Louise

      these tips were very useful and helpful.

      • Bruno Buergi

        Hi Minnie, thank you of for visiting my blog.

    • Great post Bruno Bürgi, I agree these are definitely some common marketing mistakes people make on Facebook as well as other social media sites like Twitter and Google+. The more people understand the importance of offering value and building relationships, the better their results will be! Great share!

    • Manoj

      Great advices Bruno. I appreciate your knowledge and deep research on facebook marketing. Your tips are really helpful for bringing massive traffic to our contents.

      Have a peaceful week ahead.

      • Bruno Buergi

        Thank you Manoj for visiting my blog.

        There are so many things you can do the wrong way that hurts your business. I’m glad when I can help people to avoid mistakes.

    • sherman smith

      Hey Bruno,

      The mistakes that you mentioned here are the same mistakes I made when I first started using facebook. Yes, I spammed for a bit, added anyone and everyone to my fan page, and shared post without a pic. This really didn’t get me anywhere.

      So last year I took note of all that I did, and put myself on other people’s shoes. This was after reading “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk… I started working harder by working smarter, and used less of old marketing methods of exposing the mass and focusing on a target market. I tell you that it works a lot better like this!

      Thanks for sharing! I hope you have a great week!

      I found your post on kingged.com under the category Social Media

    • Jaye Carden

      Good tips for Facebook marketing. It has the most people promoting on it, that it is unreal. I still see many people on Facebook who need to learn these. Thanks for sharing Bruno!

      • Bruno Buergi

        So true Jaye, so many people have no clue how to get the most our of Facebook without being rude and spamming links on all peoples timeline.

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