Email Autoresponder
Reading Time: 4 minutes

Email marketing is an essential part of an overall online advertising strategy. Without it, you risk losing a large chunk of potential customers and sales. Autoresponders are just one of the many features of email marketing that can open the lines of communication with new customers and keep existing customers satisfied. There are several reasons an autoresponder can improve your business.


Build Customer Relations with an Email Autoresponder

Email autoresponders essentially convert anonymous users to subscribers with very little work on your part. New subscribers are fragile essentially because they don't harbor a strong relationship with your business, and it's easy for them to walk away. This is why nurturing the relationship right from the very moment it begins is critical.


Using an autoresponder boils down to writing messages and scheduling their delivery times and dates. Companies, such as AWeber, offer customization features that allow you to customize the delivery schedule, control the look and feel of the email with the use of templates, and incorporate graphic images. Designing and scheduling regular email autoresponder messages creates a bond of trust between your business and your email recipients. They can trust that your regular pattern for staying in touch will continue into the future.




Autoresponder software eliminates the risk of missing or forgetting about the customer. When you're in business, you meet lots of people, and it's extremely difficult to follow up on all of them. Anyone that is subscribed to your email marketing list will hear from you regularly via the autoresponder. Staying in touch and following up leads to repeat sales. Frequent exposure to your products and services will be what turns conversions for your business, and in many cases, they will be repeated conversions.


Additionally, the autoresponder will serve as a means for funneling more traffic back to your website. With links and references placed in the email that link back to your website, customers can easily find exactly what they're looking for. If you're advertising a product to your subscribers, they don't have to open a separate browser window to search for the product. You can provide several links throughout the message that link straight to the product being advertised.


Enjoying Life While The Email Autoresponder Sends The Messages
Enjoying Life While The Email Autoresponder Sends The Messages

Improve Your Brand and Business Operations

With autoresponders like the one offered by AWeber, the software gives you access to the valuable tracking information. You can easily get a snapshot of your email marketing performance, and this information can later be used to craft better messages. Imagine being able to view the click rates of your email message links, find out where your subscribers live, see what time of day your subscribers are taking action, and much more.


Email marketers also enjoy that email autoresponders provide a solid means for customization. This means you can add your own logo, address, phone number, and slogan to your email messages for ease of communication and brand establishment with your subscribers. Many email marketing templates are designed to be easily personalized for the marketer's business. Lucky for you, long gone are the days of generic-looking, boring email messages.


Arguably one of the most important aspects of using an email autoresponder with your business is that the software relieves you of needing to hire an additional person. Without an autoresponder, someone else would need to spend hours tapping out and delivering carefully crafted messages. Unfortunately, this also leaves quite a large margin for human error. Effort spent on manually writing emails can always be better used for other operations and practices. An autoresponder will essentially grab you a much better ROI on your marketing efforts.


Lastly, the subscriber lists used by email autoresponders are highly customizable. You can easily divide your subscribers into categories and groups for marketing products to appropriate demographics. New subscribers and existing subscribers can even be divided into two groups so that you can provide separate offers and marketing treatment. For example, your new subscribers wouldn't benefit from a message about an accessory for a product they haven't even purchased yet. Likewise, existing customers wouldn't benefit from a marketing newsletter for a product that they've already purchased. Send out better, more efficient emails by using an email autoresponder to do the work for you.


If you're not already using email marketing as a part of your online advertising campaign, it's never been a better time to start. Tap into a vast pool of potential sales and customers by using an email autoresponder with your business today. Check out AWeber for the best products and services in online marketing.


Aweber Email Autoresponder


Bruno Buergi | Laptop Lifestyle System

Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

    21 replies to "The Advantages Of An Email Autoresponder"

    • Tommy Olsson

      Yes having a auto responder is a must in businesss 🙂

      • Bruno Buergi

        Yes Tommy, it’s a must and so many people miss this to build a relationship with their list.

    • Joan Harrington

      Hi Bruno,
      Having an email autoresponder is definately important as it helps us stay in touch with our list and our new customers and leads 🙂

      Awesome post!

    • Martin R Palotas

      So true, the most important tool there is to running a succesful online business.

    • Jassica Bella

      Hi Bruno ,
      This is Mind Blowing Information Very interesting Article , Superb Work , I like it , Thank You very Much For SHaring ,e informative Post ,

      • Bruno Buergi

        Thanks Jessica for coming over to my blog.

    • Merle Gibbins

      Very good advice, especially for a newbie starting out in an online business. You definitely need to have an autoresponder. I also use Aweber and find it so easy to use. Thanks for sharing.

    • Andrea Ansari

      Good point, Bruno. One of the things I regret is not having used an autoresponder from the start!

      • Bruno Buergi

        An autoresponder was one of the first things I was setting up and I have still some of my first subscribers on my list.

    • Qoyyuum

      Autoresponders are great but I prefer the good ol’ days of typing out emails personally to each individual customers. Molding out personal items to each individual really leads to a closer rapport. Although, autoresponders do help a great deal when you have 100+ subscribers. I already got tired answering 20 of them. Haha!

      • Bruno Buergi

        As soon as you have a +1000 subscriber it get a real problem to communicate without an autoresponder. Is makes life much easier. Key is that you write compelling content to your subscriber.

    • Alize Camp


      It’s a good post here and I want to share my experience about manage my subscribe lists for tech deals at my website.

      In the first time, it’s hard to tell people to following and subscribe to our email list but after time over time to build a good content and offering a lot of freebie things, it’s work.

      It’s also hard to manage a huge list and need to make sure to not miss any of email when you send a newsletter to subscribe.

      I got one trouble when switch from myself manage list to MailChimp because they ask too much to verify my list. So if anyone have plan to build your subscribe list, I suggest to use MailChimp because they offering 2,000 free contact, no cost at all. Then after you don’t need to switch from one to another one. It’s very trouble.

      • Bruno Buergi

        HI Alize, I’m glad you like MailChimp. I use Aweber and I’m very satisfied with it because the service is very good and the delivery rate of the emails is also very high.

    • Sneha

      Heylo.. Autoresponders are great but I prefer the good ol’ days of typing out emails personally to each individual customers.It’s also hard to manage a huge list and need to make sure to not miss any of email when you send a newsletter to subscribe. I also use Aweber and find it so easy to use. Thanks for sharing.

    • Arnab Mohapatra

      Hi Bruno,
      Very good advice!
      Because at starting it’s okay not to have an autoresponder. But when subscriber visits it pains a lot to reply everyone
      So autoresponder is a must have tool for bloggers

    • Manish Raaval

      Hi Bruno,

      Awesome post. Yes email autoresponder is a must have to grow an email list. There are also other advantages like keeping in touch with your subscribers.

      I am also planning to go for an autoresponder for my blog. But I am a bit confused to use aweber or getresponse. Both of them are widely used.

      Thanks for sharing !

      • Bruno Buergi

        Hi Manish, thanks for your comment. I personaly use Aweber and I’m happy with it.

    • mb

      Email marketing in today’s time has got its importance and the traffic therefrom is highly targeted. Growing the email list is one of the preferred things I do when starting a new blog. THanks for the nice and informative article Bruno!

    • I wish that I could take an idea, research it like you and put it on paper in the same fashion that I have just read. Your ideas are fantastic.

    • Rohan Khanna

      Email marketing is always crucial for all of those who want to make their own list with some emails because this is going very viral these days and having long scope too.
      Thank you giving a good guide over it. i like it very much.

Comments are closed.