Branding your business is online as important as a traditional brick-and-mortar business. The difference is the way you do it.
Like in the traditional business forms, you need to build a reputation. You have to find a way to present your business and find loyal customers. Only then, you make a living from your online business.
Branding Your Business With Social Media
One of the most important things, when it comes to branding your business, is social media. You have to go where people are. Nowadays, most people spend every day a certain amount of time on social media. If it’s Facebook, Twitter, Pinterest, YouTube, or whatever platform they use.
So it’s in your best interest when you are also present in these media. That does not mean, when you are new in the online business, that you should start with every platform immediately. Start with the one that is most familiar to you. And when you have certain knowledge, implement the next one.
Conclusion About Branding Your Business
Now after studying infographic, you know the most important parts about branding your business. Maybe you have already integrated some of these parts into your business. When not, just start if one point.
As I mentioned already above about social media, don’t try to ingrate everything at once. Often people get overwhelmed when they do too many things at the same time. Just go step by step.
The strategies I use for branding my business are mainly content marketing, Facebook, and search engine optimization. When you begin with an online business, I would focus on content creation and social media marketing with Facebook and Twitter.
Search engine optimization is more of an advanced strategy. Because of all these Pandas, Penguin, and Hummingbird updates, it takes more time to rank well and you need more advanced tools for it.
One tip I can give you for branding your business is, to be yourself. Do not copy others. Of course, you should study the ones who are already successful in the business. But you have to put in your special twist. Be unique, but follow the trends in branding your business.
8 replies to "Branding Your Business By Using 6 Proven Ways"
Great post Bruno and some powerful images.
Wow! I don’t think I’ll ever ceased to be amazed at how content-rich your posts are, Bruno. I’m in the process of revamping my online presence now, so this post is very timely for me. I love your last tip there ‘be yourself’. So important in life anyway, but especially so online. People can tell if you’re not, and if you don’t come across as trustworthy then you’re not going to be doing much business…
It’s great when my blog post helps you to improve your business.
The more you are yourself the more you can speak from your heart. And this is what’s attract people over time.
Hi Bruno, I have to say that what you say makes perfect sense! Well put together and a great source of reference. Cheers John 🙂
Excellent advice Bruno and a great info graphic.
Thanks Merle.
wow be yourself,when branding your business i like that statement
Very interesting content, Bruno !