A successful article marketing strategy requires that you create a successful campaign. With the latest Google algorithm updates, you have to focus on quality and not only quantity. Of course, it is great when you share your content as much as possible throughout the web. But you have to know that you need good quality content to share.
The quality of the content starts with the original article you want to share. Invest in a really good article. Whether you write it by yourself or you let other people write for you. Always keep in mind that it is about your readers and not about the search engines.
In your original article, you should also include links to another blog post on your site. So your readers discover another content you have written in the past, and it will also help you to get more engagement on your blog.
Although it is important that you implement certain SEO strategies into the original content so that the SERPs know about what your content is. But your article must be readable and not stuffed with keywords.
The Purpose Of The Article Marketing Strategy
The purpose of your article marketing strategy is to spread your word as far as possible and reach as many people as possible. And at the same time get quality backlinks to your original article. You will get the best results when you share your articles in the top article directories. The reason is, they care about what you share on their site, and they do not allow every crap people write on their site. They usually review the articles manually. It’s also important the grammar of your article is correct. You can use tools like Grammarly to check your content.
Google trusts These top article directories and they will give you good backlinks to your site. Usually, you can add one or two links back to your homepage in the Bio of the article. In this way, you can increase your visits to your site and it also helps to rank on the search engine.
What you also need to know is that each article should be unique for each article directory. In the SEO world, most people talk about 30% uniqueness. But Google does not specify it exactly how unique your content must be. The more unique, the better it will be for you.
How To Create Unique Content For Your Article Marketing Strategy
To create many different articles and submit them to many sites is a lot of work. There are some tools out there that will help you to create and syndicate your content.
To create unique articles within a short time is to use spinning software. I use Spin Rewriter to do it. With such spin software, you rewrite your article with synonyms. In this way, you can create nearly unlimited versions of your article.
When you submit your newly created article with your spin tool, you should always go through your article and edit when it is necessary before you submit it to the top article directories. In this way, you make sure that your article is correct and good to read.
To submit to many article directories and other sites you can also a tool. The one I use most is Magic Submitter. With this tool, you can use your spun article to submit your content on autopilot. In this way, you save a lot of time, and you get good backlinks to your page and which will help you to get more visitors to your blog.