5 Basic Elements For Online Business Success | Bruno Buergi
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Whatever online business model you follow, it all comes down to 5 basic elements you need for online business success. Without these basics, is it more difficult to succeed in the online world.

The Five Elements For Online Business Success are:

  • Traffic
  • Funnel
  • Filter System
  • Follow-up
  • Tiered Products

1. Traffic

Traffic is the core element of every business. Especially when you start your own business, this part is the one thing you have to focus on right away. Without traffic, you will hardly make sales.

But what is traffic? Traffic for an online business means bringing on a regular basis potential customers to your website. The more people who come to your site, the more likely is it that people buy from you.

To get more exposure to your website, you have to advertise. There are two main different ways to advertise and get traffic to your online store. 

The first way is so-called „free traffic.” Free traffic means, you do not pay for advertisements. Free ways are blogging, engaging with people on social media or forums, and so on. These tips of advertising cost you no or very limited money but have to spend more time.

The second way is called „paid traffic.” You merely buy advertising spots to bring people to your website. Well-known ways in the online world for paid traffic are Google AdWords, Facebook ads, Bing, Solo Ads, and many more. Paid marketing methods save your time. But in comparison to free marketing methods, you have to spend money to get results.

2. Funnel

A funnel is a system that allows you to collect leads and present your offers to your potential customers and sell your products. The first thing people see from your funnel is the landing page (also known as a squeeze page or lead page). A funnel is a key element for online business success.

To bring people to your funnel, you usually give something away for free in exchange for the email address. The free giveaway is also called a lead magnet. The lead magnet can be a short report, an ebook, a video or video series, a cheat sheet. 

3. Filter

A filter system helps you to focus on the people who are genuinely interested in what you sell. You can do this with a customer relationship management system. Most online marketers use email marketing software like Aweber. 

When people give you their email address through your landing page, then they are added to your list in the autoresponder (email marketing software). In such systems, you can quickly send out messages to your list and track who is opening your email, click links, and so on.

From there you can manage your list and filter people out who take action and move them to another list and show them offers that suit them best. 

4. Follow-up

Many people will tell you that money is on the list. Actually, it's not the full truth. The money is in the relationship with your list. Building a good relationship with your list is essential for your online business success.

With an autoresponder system, you can easily connect with the people on your list and provide them value. The more you can help them to solve their problems, the more money you will make. Sales are all about solving people's problems.

One thing that is important with the follow-up is that you send out messages on a regular basis. Otherwise, your subscribers forget you and do not open your email anymore.

5. Tiered Products

Usually, when people buy the first product from you online, it is a lower-priced product. But because you have a funnel and a follow-up system in place, you can present your buyer with some other products.

The other products are of different price points. The more value you give to your products, the higher the price tag you will have on these products. The price can be from $100.- up to $20'000.- or even more. With higher-priced products, you will reach faster the online business success you are looking for.

It's essential that you always give more value than your customer expects from your product. That's the best way to make your customers raving fans.

Conclusion About The Element For Online Business Success

Whatever online business you have, when you implement these 5 elements for online business success, you will see results much faster. It's about setting up a system for your business that works for you at all times. 

Systems work, whether you are present or not. That's the beauty of an online business. You can set your online business on autopilot. You only have to monitor your system, set up new traffic campaigns, and connect with your customers.

When you want to learn how to build such an online business yourself, just click here. You will receive a seven-day video training where you learn some basics on how to get started to create your own online business success.

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Bruno Buergi
Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.