5 Basic Elements For Online Business Success

5 Basic Elements Online Business Success

Whatever online business model you follow, it all comes down to 5 basic elements you need for online business success. Without these basics, succeeding in the online world is more difficult.

The Five Elements For Online Business Success are:

  • Traffic
  • Funnel
  • Filter System
  • Follow-up
  • Tiered Products


1. Traffic

Traffic is the core element of every business. Especially when you start your own business, this part is the one thing you must focus on immediately. Without traffic, you will hardly make sales.

But what is traffic? Traffic for an online business means bringing potential customers to your website on a regular basis. The more people who visit your site, the more likely people will buy from you.

To get more exposure to your website, you have to advertise. There are two different ways to advertise and get traffic to your online store. 

The first way is so-called „free traffic.” Free traffic means you do not pay for advertisements. Freeways are blogging, engaging with people on social media or forums, and so on. These tips for advertising cost you no or very limited money, but you have to spend more time.

The second way is called „paid traffic.” You merely buy advertising spots to bring people to your website. Well-known ways in the online world for paid traffic are Google AdWords, Facebook ads, Bing, Solo Ads, and many more. Paid marketing methods save you time. But you have to spend money to get results compared to free marketing methods.

2. Funnel

A funnel system allows you to collect leads, present your offers to potential customers, and sell your products. The first thing people see from your funnel is the landing page (also known as a squeeze page or lead page). A funnel is a key element for online business success.

To bring people to your funnel, you usually give something away for free in exchange for the email address. The free giveaway is also called a lead magnet. The lead magnet can be a short report, an ebook, a video or video series, or a cheat sheet. 

3. Filter

A filter system helps you focus on the people genuinely interested in what you sell. You can do this with a customer relationship management system. Most online marketers use email marketing software like Aweber. 

When people give you their email address through your landing page, they are added to your list in the autoresponder (email marketing software). In such systems, you can quickly send messages to your list, track who is opening your email, click links, and so on.

From there, you can manage your list and filter people out who take action, move them to another list, and show them offers that suit them best. 

4. Follow-up

Many people will tell you that money is on the list. Actually, it’s not the full truth. The money is in the relationship with your list. Building a good relationship with your list is essential for your online business success.

With an autoresponder system, you can easily connect with the people on your list and provide them value. The more you can help them to solve their problems, the more money you will make. Sales are all about solving people\’s problems.

One thing that is important with the follow-up is that you send out messages on a regular basis. Otherwise, your subscribers will forget you and not open your email anymore.

5. Tiered Products

Usually, when people buy the first product from you online, it is a lower-priced product. But because you have a funnel and a follow-up system in place, you can present your buyer with some other products.

The other products are of different price points. The more value you give to your products, the higher the price tag you will have on these products. The price can be from $100.- up to $20\’000.- or even more. With higher-priced products, you will reach the online business success you seek faster.

It’s essential that you always give more value than your customer expects from your product. That’s the best way to make your customers raving fans.

Conclusion About The Element For Online Business Success

Whatever online business you have, when you implement these 5 elements for online business success, you will see results much faster. It\’s about setting up a system for your business that always works for you. 

Systems work whether you are present or not. That’s the beauty of an online business. You can set your online business on autopilot. You only have to monitor your system, set up new traffic campaigns, and connect with your customers.

When you like the article about 5 basic elements for online business success, then share it with your friends and leave a comment below.

Bruno Buergi

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