Video Marketing for Success

Video Marketing for Success

Cool Tips to make the best out of your Video Marketing

Video MarketingHave you ever thought about the power of video marketing? You can utilize the many different techniques to help advertise your products and grow your business. It’s a powerful tool, and you need to know all the right knowledge in order to use it effectively. Continue reading for some helpful advice regarding video marketing.

Publish videos on a regular basis if you want to hold the interest of your users. If people are interested in you but you have not been showing them anything new, they may become bored with you quickly. While you do not want to overwhelm them with too many videos, you should try making them at least once or twice a month.

Video Marketing is the Future

TIP! Show how knowledgeable you are on your topic, but use words and descriptions that everyone will understand. This is especially important if your video marketing campaign deals with abstract formulas or thoughts.

Have a video contest. Ask your viewers to send in their ideas, and you can select the one you think is best. The winner can receive some type of prize, cash, or gift card. This is a great way to get your viewers to participate. In order to succeed, participating is key.

It is important that you maintain a sense of humor and don’t take yourself too seriously. Keeping your video funny will help people to be able to relate to it. Making people happy will help them to relate that feeling to your business and more readily trust your products or services.

YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided.

TIP! Include an HTML link in the description of your video. When a video is posted to a site such as YouTube, there is an option to write a short description of the video.

Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

Keep your videos short. A typical audience will be reluctant to sit for a long time just to to watch a marketing video. If you have a long message, consider dividing that into multiple parts, with a clear title label for each video indicating which part it is and how many parts in total.

Avoid using text too small as many people will view your video on mobile devices with small screens. Anything you show in your video should be large, clear and easy to read, so test it out yourself in your cell phone to see if it works while you still have it in “Unlisted” status.

TIP! If you don’t have a website, or can’t handle streaming your video, consider Podbean.com.

If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.

Start Today with your Video Marketing

For those interested in video marketing, perhaps the most important tip is simply to make your first video. People often get overwhelmed by the thought of creating a video, however the best way to learn is to do it. Sure, your first few videos might not be as good as you’d like, but you’ll see great improvement with each one you put out.

Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.

TIP! All of your videos should be as timeless as possible. When talking about a product release or a new product, it could be difficult to make a video that people will want to watch 6 months from now.

You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.

You should have a better idea as to how to incorporate video marketing strategies into your advertising plan now. Make sure you have a good knowledge base in order to put everything together properly in order to be successful. It takes some hard work, but you can definitely tap into the extra help.

When you want to know more about how to build a successful Video Marketing campaign, I highly recommend to join the Video Traffic Academy. Simply one of the best places to go for Video Marketing.

Video Traffic Academy

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Bruno Buergi

 

 

 

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About The Author

Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

10 Comments

  • TracyAnn0312

    November 15, 2012

    I never heard so many things regarding video marketing but I must admit that having the marketing success tips can help anyone to be more successful in their marketing strategy.
    TracyAnn0312 recently posted…Dr. LaitmanMy Profile

    • Bruno Buergi

      November 19, 2012

      Thank you Tracy. The importance of Video marketing will increase in the following years. So now it is the best time to prepare for it.

      • TracyAnn0312

        November 21, 2012

        Well then maybe I will be able to note the tips you have shared and be prepared when video marketing comes in order to become successful.
        TracyAnn0312 recently posted…סכיני שףMy Profile

        • Bruno Buergi

          November 23, 2012

          Thank you Tracy for your comment.

        • Bruno Buergi

          November 25, 2012

          Thanks Tracy.

  • Neale Reimers

    November 28, 2012

    Great advice. I have begun making videos several times a week. Success really does come with practice when it comes to video making. My advice to anyone starting out is to just start making videos on a regular schedule. You will improve dramatically over the first few weeks.
    Neale Reimers recently posted…Looking for a Successful Marketing Plan?My Profile

    • Bruno Buergi

      November 29, 2012

      Hi Neale, thank you for your comment. Video marketing is a great way go. As you mentioned you need to schedule time for it.