As an experienced Internet marketer, you probably already are familiar with the concept of traffic generation and why it is critical to your business. Without traffic, regardless of the quality of your products, you are never going to be successful. With a lot of traffic, regardless of the product, you are selling, there’s going to be at least some people who are going to be buying.
In in this blog post, I’m going to write about paid traffic, free traffic and the differences between the two. Before we get into that, it’s important to understand that no affiliate marketing business is going to be successful without incorporating BOTH paid and free traffic methods.
That’s because each method brings a different type of traffic to your sales funnel. The key to a successful affiliate marketing campaign is getting as much traffic as possible. If you don’t have a steady supply of both free and paid traffic, you aren’t going to be able to maximize your business.
The Different Types Of Traffic Generation
Okay, so the differences between paid and free traffic are pretty obvious … one you have to pay for and the other you get for free. But free traffic isn’t really free. You still have to pay for it regarding the amount of time and effort you have to put into generating it.
Then there are the opportunity costs of free traffic. It generally takes a lot longer to see the results from your free traffic methods than it does from paid traffic.
With paid traffic, in many cases, you can just go ahead and turn it on, and you usually will see results almost instantly, or at least in a couple of hours.
Free traffic, on the other hand, can take days or even weeks before you start to see traction. So there’s the opportunity cost of all the lost business you might have gotten during that time lag it takes for your free traffic methods to ramp up.
Some Main Free Traffic Generation Methods
Okay, let’s back up and talk about a couple of free traffic methods. These are things that don’t cost you anything up front to do. They include such things as email marketing, social media marketing, video marketing, Search Engine Optimization and so on.
You can get all of these marketing methods going at zero cost to you, but generally, you aren’t going to see the results right away. Plus, you are going to have to put the time in to get them going. And as you know, time is money.
Paid Traffic Generation Methods
Paid traffic generation includes such things as buying Pay Per Click ads, buying banner ads, solo ads and other marketing methods that require you to pay up front. The really cool thing about paid marketing is that the Internet allows you to target your paid marketing efforts with a laser-like intensity only at those people who are already interested in the types of products that you are promoting.
That’s because when you use things like Facebook, that site keeps track of all the things you have ever “Liked” or searched for, so it knows the types of things you are interested in.
The same is true with Google. You aren’t going to go to Google unless you are searching for something. So the very fact that you are searching for a specific subject on Google allows the search engine to market products to you that are related to what you are searching for.
The Traditional Traffic Generation Marketing Way
Online marketing is much more efficient in this respect than real world marketing. For example, if in the real world you wanted to sell your car, you could put an ad in the newspaper that you are offering your car for sale. Your ad would appear in the classified section of the newspaper under Autos for Sale and people who are looking for a car can scan through and see your ad. If it’s the type of car they are looking for, maybe they call you and set up a time to come over and look at it.
Now, 99.9 percent of the people who read that newspaper is not looking to buy any car, let alone the kind you are selling. You pay the same amount of money to place your add where 10,000 people can see it, even though maybe only 10 of those people are looking to buy a car like yours.
The New Way Of Marketing
Contrast this with online marketing. Somebody goes to Google and conducts a search for “2011 blue Honda Civics for sale in Topeka Kansas”. These happen to be the keywords that you bid for on Google Ads, so the ad for your car comes up at the top of the Search Engine Results Page.
So instead of paying for 10,000 people to see your ad in the hopes that the 10 or so people who are interested in your car will see it. Otherwise, Google Ads and other forms of Pay Per Click advertising, you are only going to pay when somebody who wants to buy your car clicks on your link.
I hope you enjoy what you learned today about traffic generation! Check back regularly for updated blog posts and lessons.