Better Search Engine Optimization Tips And Tricks

Better Search Engine Optimization Tips And Tricks

 

Search engine optimization is something any company that desires to have a successful web presence needs to do right. Whether your website is selling yourself, your company or a product, you need it to work. This article has some great tips on how to make search engine optimization work for you.

 

Main Steps for Search Engine Optimization

On page search engine optimization

  • Keywords between 1% and 3%
  • Titles with Keywords
  • Pictures with Keyword Description
  • Videos

Off page Search Engine optimization

  • Link building
  • Social Media
  • Submission to directories
  • Blog commenting

 

Link Building for Search Engine Optimization

Search engines place a lot of value on links to your site on other sites, and one easy way to do this is through social media. Having social network pages on multiple sites, and link between them and your main site frequently to give yourself an edge on search engine rankings.

Search engines and people don’t like slow-loading websites, so don’t add a lot of unnecessary extras like music and flash presentations and so on. These may eliminate a lot of customers who have older computers or slower internet connections. Keep your website classy and simple to convey your message in a way that is accessible to the majority of users.

If you want a search engine to include more than one page from your site in their results, you should create links within your website from one page to the other, which is an important part of your on page search engine optimization. Create pages with information related to the same topic so that different pages will appear as relevant to a search engine.

 

Write about News to Increase your Search Engine Optimization

To get an immediate increase in search engine traffic pay attention to the news. If you cover a soon to be searched for topic before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to your site’s topic on Twitter.

 

When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.

 

Test your Search Engine Optimization Activity

Carry out a search using Google for site: www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren’t indexed.

Include a site map. Web spiders cannot effectively index a site if they cannot crawl through it effectively. A site map will direct these web crawlers to all of the important pages on your site. This is especially useful if your site uses flash or other nontraditional navigational menus. This type of site navigation may be user-friendly but web crawlers will have difficulty “seeing” all of your content.

When using Java menus, image links or image maps, be sure to also include text links on the page to improve search spider tracking. When it comes to search engine optimization, including functionality designed to improve easy of indexing is crucial. While interactive or graphical displays engage users, consider additional functionality, specifically designed to improve search engine indexing results.

Don’t forget to investigate your competitors’ SEO campaigns. Seeing what techniques your competitors are using to get to the top of search engine results pages can help you rank your own website. Learn from their success, then adapt and expand on the SEO methods they are using and use them on your own website.

 

Search Engine Optimization Begins Before You Start

When creating your website you must think to the future BEFORE you start. Make your site scalable so new content can be added easily and seamlessly. New icons, navigation, levels, pages, everything that might appear some day must be easy to integrate with the website you’re building. Keep it simple, silly!

In the Search Engine Optimization world, it’s important to make sure that all of your links are text links and not image links. This is especially important when using JavaScript because the search engine robots will not follow JavaScript. Image links can be a nice part of the design of a website, but text links can be more beneficial in the long term.

For more technical and current insight into your competitors’ keywords and site content, visit each of your individual competitors’ pages and view the source page. The information contained in the pages’ code should help you to identify which keywords your competitors are using to bring in your target market.

Learn about the different types of external links that could increase your websites search engine rankings. The four main types are reciprocal links, directory links, paid one-way links and natural one-way links. Search engines rank each of these links differently, so educate yourself on the pros and cons of each before beginning your external link campaign in your search engine optimization activities.

A company that wants to do business on the web needs to use search engine optimization to increase their visibility and give credibility to their website. With the right information and advice, search engine optimization can be easy. Use the tips you have just read to optimize your website and increase your success.

Just click here to see where I learnt Search Engine Optimization!

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About The Author

Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

13 Comments

  • Donna Merrill
    Twitter:

    January 12, 2013

    Hi Bruno,

    These are things we must keep in mind BEFORE we write something as you mentioned above. I must admit, I don’t do all of the SEO techniques you mentioned. But now I can be more mindful of them. And….I thank you!

    Donna Merrill
    Donna Merrill recently posted…REVERSING NEGATIVE THOUGHTSMy Profile

    • Bruno Buergi

      January 13, 2013

      Thanks Donna.

  • Beth Hewitt
    Twitter:

    January 12, 2013

    Hi Bruno,

    This is a really thorough post on SEO, thanks for sharing it. There a lot of different aspects of SEO and for some people it can be very daunting. I am sure a lot of people will find this very helpful.

    Thanks for sharing,

    Beth 🙂
    Beth Hewitt recently posted…Life in Fast forwardMy Profile

    • Bruno Buergi

      January 13, 2013

      Thank you Beth for your comment.

  • Kevin DeRoo

    January 13, 2013

    Hey Bruno,

    Another excellent SEO article my friend.

    I have been spending a little more time as of late on the SEO of my blog working mostly on better keyword selection and Back Linking.

    Some of my affiliate sites get some nice traffic and the reason is 100 percent SEO based.

    Thanks for sharing Bruno,

    Kevin
    Kevin DeRoo recently posted…Personality Types: BlueprintMy Profile

    • Bruno Buergi

      January 13, 2013

      Thank you Kevin for your comment. SEO is a great way to get free traffic through the SERPs.

  • candice michelle

    January 13, 2013

    It is very informative. Thanks a lot for sharing it. You obviously put a lot of work into that post and its very interesting to see the thought process that you went through to come up with those conclusion.
    candice michelle recently posted…concealed carryMy Profile

    • Bruno Buergi

      January 13, 2013

      Thank you Candice for your comment.

      • candice michelle

        January 16, 2013

        Thanks for your reply, hoping to see more of your good post next time.
        candice michelle recently posted…fobusMy Profile

  • Liz

    January 14, 2013

    Backlink Building is one big factor that is creating news all the time. Mentions also seems to give some value for better page ranks.

  • Abdul Wahab SEO

    January 17, 2013

    Its been nice to read really informative writing. Its good for newbies and medium level professionals or those who want SEO for their website but don’t have sufficient knowledge…. Good work Bruno

    • Bruno Buergi

      January 17, 2013

      Thank you Abdul for your comment. To be good in SEO you need a lot of knowledge. This post is just a start for people who want to learn more about this topic.

  • pakistan

    January 27, 2013

    off page working of search engine optimization is very easy and it is done without the help of any other person but the on page working need guideline