Win The Search Engine Arms Race With These SEO Tips

Win The Search Engine Arms Race With These SEO Tips

SEO Strategies to Win

Some people think that merely getting a website is enough to gain attention and attract visitors. This is not true; a website is only the first step to success. What is the key? SEO, or search engine optimization. Optimizing your site attracts search engines and that leads to money in your pocket. Here are some ways to use SEO to your advantage.

For the best search engine performance, make sure that articles you write are fully optimized. This includes tweaking the contents of the author bio information. Almost every article includes a brief statement about the author and a link to his site. For SEO benefits, the link should lead to one of your most popular pages. The author statement should include high-priority keywords.

Implement a blog to your site if changes won’t be made regularly on your website. When it comes to search engines, they are looking for fresh content. If you aren’t changing your site regularly, you want to at least implement a blog that can input new content to your site on a regular basis for fresh text pickup by search engines.

TIP! Attract more traffic to your site and boost your search ranking by establishing relationships with other sites. Sharing links with well-respected sites will help raise your profile and bring in more visitors.

When writing a SEO inspired article, do not let the SEO aspect completely take over. Even if you are writing the article to drive traffic, sometimes a real person will read the article and you do not want to give this reader the wrong idea about you or your business.

Anyone who is new to the world of search engine optimization should begin using available online research tools to identify the most useful keywords for the particular type of content for which increased visitor traffic is needed. By doing so, it will be possible to learn roughly how often searches are performed using potential combinations of words and phrases, helping narrow list of effective choices for any given topic.

Make sure that you use valid XHTML codes. If you’re not familiar with XHTML or don’t want to go through the hassle, it’s definitely worth while, and easy to do. Just click through the W3C Validator, type in your site address, and resolve all the issues that come up.

TIP! To improve search engine rankings on your site, make sure each page has its own unique keyword-driven title tag that accurately describes the content of that page. Search engine bots, or spiders, check these titles for keywords, and every page will contribute to your ranking on the search engine.

Search engine optimization is not complete without a site map. Search engine spiders will index content at a faster rate when one is available on your site. Site maps are also useful to those who already visit your site and for new visitors. Site maps assist them in navigating your site.

You might think that linking to a huge number of other websites will increase the popularity of your site and is a great way to get improved search engine optimization, but remember the quality of the sites you link to is very important. If you link to poor quality sites, it can actually hurt the popularity ranking of your site.

Link purchases and exchanges can both be a really positive thing and a really negative thing depending on the situation. When it comes to search engine optimization, your best bet is to check the cache date of the page where your link would be located in Google. Search for “cache:url” where you put your website page in place of the term url. If page isn’t there or the cache date is more than a month old, the page really isn’t worth much and isn’t worth paying the money or exchanging links with.

TIP! The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine’s ranking, that means it is one of the best 10 in the world on that topic.

Getting the attention of the search engines only works with SEO. And with that attention, you can bring your website to the top of the first page in search engine result rankings and attract countless visitors. Use these tips to help propel you to that top spot and finally enjoy success.

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About The Author

Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

18 Comments

  • TracyAnn0312

    September 3, 2012

    The SEO tips are very much helpful in order to help people in generating great traffic from their websites. Thanks for sharing it.
    TracyAnn0312 recently posted…Mid-life TransitionsMy Profile

    • Bruno Buergi

      September 4, 2012

      SEO definitely helps to get more traffic. Not always over night but in a relative short time.

  • Alice

    September 3, 2012

    Great tips, I read an article not to long ago and it said “Google plans to penalize overly optimized sites because they want to level the playing field for other websites who do not concentrate on such efforts. ”

    Now that would be good for me since I do not concentrate on SEO just good content 🙂

    Alice
    Alice recently posted…11 Qualities Of A Great LeaderMy Profile

    • TracyAnn0312

      September 4, 2012

      Other than that, I think that Google must check out the necessary points in order to get proper SEO traffic.
      TracyAnn0312 recently posted…Glock accessoriesMy Profile

      • Bruno Buergi

        September 4, 2012

        You need certain keyword density and backlinks that Google index you correct.

    • Bruno Buergi

      September 4, 2012

      Hi Alice, yes you are right, Google penalize over optimized sites. But as long as you are not using more than 3% of Keyword density and have a good mixture of back links you are on the safe side.

  • Ashutosh

    September 5, 2012

    I am impressed with your creativity.I was always facinated with Seo.I Want to make a bright career in this field .Can you please suggest me some good institutes where i can undersgo training or guidance so that i can excell in this field.

    • Bruno Buergi

      September 7, 2012

      Thanks for your comment. At the moment I go through a great training from Rob Fore about SEO. Have a look here: Predatory SEO

  • anshul

    September 5, 2012

    Hi Bruno!
    i read your blog and i like it.really seo is very powerful search engine and it provide more traffic and higher PR.
    thanks to joining this blog.
    anshul recently posted…Software for HotelMy Profile

    • Bruno Buergi

      September 7, 2012

      Thank you Anshul. SEO is not the only way to get traffic but it helps a lot.

  • Theuns

    September 5, 2012

    Hi Bruno

    I use SEO in ,ost of my posts and it does work every thing that you did point out THX.

    Regards Theuns
    Theuns recently posted…Neil Armstrong and Your First Step on the Bridge to SuccessMy Profile

    • Bruno Buergi

      September 7, 2012

      Thanks Theuns. SEO is an important part of marketing.

  • Kashmir Houseboats

    July 9, 2013

    Thanks for sharing nice SEO tip. Your SEO tips are very helpful to us and to help people in generating great traffic from their websites.

  • govt jobs

    July 9, 2013

    very nice tips, I read your article and it is very helpful to us. I use SEO in my blog and it does match all things that you have describe.

    Now SEO is very important part of internet marketing.
    govt jobs recently posted…5th Jaharkahand Civil Service Commission Exam July-2013My Profile