Email Marketing Tips To Navigate Through The World

Email Marketing Tips To Navigate Through The World
Email Marketing Tips

Email Marketing Tips

Email marketing tips can be a business’s best friend. It can help you keep in touch with customers, offer them special deals and update them about new products. Knowing how to launch an effective email marketing campaign is crucial to its success. The information and tips from this article can help you create an email marketing campaign that is tailor-made for your business.

Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.

A good tip that all email marketers could use is to keep their subject lines informative yet concise. Generally, you want to make sure that your subject lines are under 60 characters to make sure that it isn’t cut off in your recipients inboxes. Make sure it includes only important information.

 

Email Marketing Tips: A Key is Providing Value

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.

Make your emails truly personal. Do not just use their names in your emails play to their wants and needs as well. You need to understand your customers and why they opted into your list. When you speak to them personally, they will feel more comfortable doing business with you.

 

TIP! Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email.

 

Have a professional-looking design to your email. Choose a color scheme that is appealing without being overwhelming or difficult to read. Keep your design professional, even if you are seeking an informal relationship with your customer base. People are less likely to trust you with their business (and money) if you do not appear to take your business seriously.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

 

Email Marketing Tips: Follow Ups Can Make The Difference

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

 

TIP! Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from.

 

Your emails should be readable without images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.

It is very important to pay attention to when you send your e-mails. If you send them in the middle of the night or very early in the morning, some of your recipients might simply delete your e-mail when they wake up along with the rest of their junk mail. Utilize tracking tools to determine the ideal time to send your e-mails.

If you have to send out a long message, like a newsletter, use anchor tags near the top. Your subscriber should immediately see the headlines of the individual components of your message. This lets them jump straight to the ones that interest them instead of scrolling over the rest of it.

 

TIP! Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism.

 

It is a fact that email marketing can be one of the best ways to keep in touch with customers, offer them special insider deals and keep them posted about new products that they may be interested in. Use these email marketing tips and techniques from the above article to help you launch your successful email campaign.

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button by Bruno Buergi

 

Bruno Buergi | Earn Money Online | Laptop Lifestyle System

 

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About The Author

Bruno Buergi

Bruno Buergi is a Switzerland based digital entrepreneur. He teaches people all over the world how to make money online with only a laptop.

10 Comments

  • Kim Stanbrook

    September 23, 2012

    Useful points to remember in any email campaign. Especially making them feel personal and professional. Didn’t realise about keeping actions on the left hand side of images in emails – good tip thanks.
    Kim Stanbrook recently posted…Keep Fit For Network Marketing!My Profile

    • Bruno Buergi

      September 26, 2012

      The thing with the action on the side of the picture I came across when I researched for this article.

  • Donna Spears

    September 24, 2012

    I cannot agree more with your thought!
    My favorite part of it is the giving the incentives for the customers, That is very effective as all know!
    Donna Spears recently posted…Brisbane a Great Place To LiveMy Profile

    • Bruno Buergi

      September 26, 2012

      Thank you Donna for your comment.

  • anshul

    September 24, 2012

    Hi Bruno!
    i agree with you .if your email is written in a better format then it attract to the people who receive your email. and this is the way to make to you professional in your business market through email.i like your tips.
    anshul recently posted…Hospital Software IndiaMy Profile

    • Bruno Buergi

      September 26, 2012

      Thanks Anshul.

  • TracyAnn0312

    October 5, 2012

    Well I think that the topics are very useful.I think that the incentives of e-mail marketing is quite very good. Thanks for sharing it.
    TracyAnn0312 recently posted…קורס הוריםMy Profile

  • Beth Hewitt
    Twitter:

    October 10, 2012

    Hey Bruno,

    Lots of great tips here, email marketing, requires consistency and valuable content. It can be hard to get right in the beginning, but so worth it overtime.

    To Your Success,

    Beth 🙂
    Beth Hewitt recently posted…How to be a good bloggerMy Profile

    • Bruno Buergi

      October 12, 2012

      Hi Beth, thank you for your comment.